TikTok Ads 101: Getting Started With TikTok Advertising in 2023 (2023)

If you’re creating an online advertising strategy in 2023, you’d be remiss to overlook TikTok. TikTok is one of the fastest growing social media channels and is on track to hit 2.25 billion users by 2027.

But TikTok users aren’t just on the app for memes and dance challenges—they’re also ready to shop. TikTok reported that its users are 1.5 times more likely to purchase a product after seeing it advertised on the platform.

That means TikTok is a smart place to spend your ad budget if you want to reach a large and highly engaged audience, especially members of Gen Z and Gen Alpha.

In this guide, we’ll walk you through how to create TikTok ads and use the ads manager, and offer best practices to get the most out of advertising on TikTok. Plus, learn tips and tricks from lingerie brand Parade, a company that’s made a big splash with its own TikTok ads campaign.


  • TikTok advertising 101
  • How to create your first TikTok ad in 8 steps
  • TikTok ads case study: Parade
  • TikTok ads FAQ

TikTok advertising 101

TikTok Ads 101: Getting Started With TikTok Advertising in 2023 (1)Let’s start with an overview of advertising options TikTok offers, as well as some technical details you’ll need to know before making an ad of your own. Learn about costs, specs, and ad formats.

Connect with shoppers on TikTok

Shopify comes with powerful tools to help you tell your brand story and create TikTok in-feed ads in minutes. Make sales on TikTok and manage all your orders, returns, and payments from Shopify.

Start selling on TikTok

What kinds of ad formats can you place on TikTok?

There are several ad formats you can use on TikTok. The bread and butter of TikTok advertising is in-feed video ads—ads that appear as someone is swiping through the app to watch videos.

These are the most affordable and accessible ads offered by TikTok, and also the ones we’ll be focusing on in this tutorial. They make the most sense for small to medium-sized businesses and are a great starting point for a TikTok campaign.


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In-feed TikTok ads fit seamlessly into the experience of using the platform. They look exactly like user-generated content on TikTok, except for a small “Sponsored” tag under the video’s caption. After a few seconds, a call-to-action button appears, such as Shop Now or Learn More, that is determined by whoever places the ad. This can be used to link directly to your website to achieve goals like boosting conversions or increasing app installs.

Although a user can immediately swipe past an in-feed ad, ones that are made well and fit into the culture and style of TikTok will be able to generate views, likes, shares, and comments, just like any other TikTok.

You can create and launch an in-feed ad yourself using the TikTok Ads Manager, which we’ll dig into below. TikTok also notes that ads can appear in several different places, including in-feed, on the detail page, post-roll, and via story. This depends on what placement you select.

TikTok Ads 101: Getting Started With TikTok Advertising in 2023 (2)

TikTok also offers more premium ad options to its managed accounts, including the options outlined below.

Branded Hashtag Challenge

Challenges are a popular part of TikTok’s culture, and this campaign has brands create their own with a hashtag that is then promoted, giving the Branded Hashtag Challenge option built-in viral potential.

Branded effects

TikTok’s huge library of fun video effects can be added to with a branded effect created in partnership with an advertiser. Like a hashtag challenge, a branded effect encourages users to interact directly with your branding.

While TikTok ad formats can result in high engagement, they’re also out of reach for most brands. They’re typically used by major companies, like Apple or McDonald’s, or to promote a new movie. As you can probably guess, that means a high price tag, more technical expertise required, and the need to work directly with TikTok.

What are promoted TikTok videos?

If you’ve already spent some time making TikTok videos, you may have seen the option to promote a TikTok (or boost organic content). This is not the same as placing a TikTok ad, but there are some similarities.

TikToks can be promoted natively on the app by tapping the three-dot symbol on your own TikTok, then tapping the Promote button with a flame shape. From there, you can choose a goal for your promotion (such as directing users to your website), define your target audience, and set a budget for your campaign.

This system uses “coins” if you have an iPhone, the same currency users can buy to give gifts to their favorite creators. This is the cheapest way to pay for placement on TikTok, with the cheapest option being a one-day campaign of 200 coins—about $2. If you use Android, you’ll pay with your local currency.

Promoted TikTok video vs. TikTok ad campaign

A promoted TikTok could be used as a way to test the waters on the app, but its options are less sophisticated than the TikTok Ad Manager interface, which offers more precise audience targeting and allows you to upload a brand new video to serve as an ad.

The ads manager will also provide more detailed analytics about the success of your campaign, allowing you to A/B test different spots. These promoted TikToks are also available to all users, not just those with a business account. You can only promote TikToks you’ve already posted to your own feed, as opposed to uploading a video that’s only intended to be an ad.

How much do TikTok ads cost?

TikTok’s self-serve in-feed ads allow you to set your own daily budget, starting at $5 per day when using TikTok’s simplified ad placement options. Obviously, the more you spend, the more potential you have to reach new customers.

For more experienced marketers, there are more customizable options that include bids, but you don’t need to worry about that if you’re new to advertising on TikTok.

Overall, your budget will be determined by many factors, such as how much your business has allocated to marketing and which platforms you’re targeting.

TikTok ad specs

Let’s get to the technical details. Regardless of the ad type you choose, there are requirements for any video you place as a TikTok ad that you’ll need to fulfill. You can see a full list in TikTok’s help center, but here are some highlights:

  • Aspect ratio: 9:16, 1:1, or 16:9, with vertical videos being the most popular
  • Video resolution: Resolution must be ≥ 540 x 960 px, ≥ 640 x 640 px, or ≥ 960 x 540 px
  • File type: .mp4, .mov, .mpeg, .3gp, or .avi
  • Length: Up to 60 seconds, but TikTok recommends nine to 15 seconds

💡Tip: Use video creation tools designed for social channels to help you create attractive video ads within the correct specs.

How to create your first TikTok ad in 8 steps

TikTok Ads 101: Getting Started With TikTok Advertising in 2023 (3)There are two ways to create campaigns for your business on the TikTok Ads Manager—a simplified version and a custom version. The custom version is designed for experienced marketers and has more options, like creating an ad group or using a bidding strategy. But for a small to medium-sized business, the simplified version is straightforward, easy to use, and doesn’t require technical expertise.

For this tutorial, we’ll be looking at the simplified version. When you navigate to the TikTok ads manager, make sure to select Simplified Mode on the first page when prompted.

TikTok Ads 101: Getting Started With TikTok Advertising in 2023 (4)

Step 1: Make sure you have a business account

In order to use the TikTok Ads Manager, you’ll need to have a business account for the platform. Switching over is both free and easy.

In the app, simply go to Settings and Privacy, then Manage Account, and tap Switch to Business Account. As a bonus, this will give you access to analytics that can tell you the best time to post on the app, as well as other features, such as a link in your bio.

Step 2: Turn on TikTok integration for your Shopify store

If you have a Shopify store, install the TikTok app. This offers other options for automated ad creation. As well, if you’re located in select countries, you’ll be able to launch a shopping tab on your TikTok profile.

Step 3: Open the TikTok Ads Manager

The TikTok app is built for mobile, but using your TikTok ads manager account is something you’ll want to do on desktop. Navigate over to ads.tiktok.com and log in with your TikTok business account.

Step 4: Set your advertising goal

When you select Simplified Mode within the TikTok ads manager, you will be presented with four options to determine a goal (or campaign objective) for your campaign:

  • Increase traffic. Pick this if you’re hoping to get people to your store to be potential customers. This option is ideal if you want to drive traffic to a website with the goal of generating a soft lead (email capture).
  • Drive community interaction. A good option if your goal is to simply grow your presence on TikTok. Building community is a great way to promote your brand in the lead up to a launch.
  • Generate customer leads. This method is designed to capture information from viewers via a contact form that can be used to retarget potential customers and nurture existing fans.
  • Get website conversions. Good if you’re looking to drive more conversions on your store’s webpage.

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Step 5: Select your audience

The next screen in your TikTok ads manager account will let you decide who exactly will see your TikTok ads. You can select “Automatic audience” to let TikTok decide for you, but it’s also easy to add a few parameters of your own if you’d rather go the “custom audience” route.

You can select your target audience of TikTok users in the TikTok ads manager based on gender, age group, languages, and location. Based on what you select, a handy slider in the top right corner of the page will let you know the size your audience will be.

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You can also drill down further into areas of interest, such as clothing, cooking, or pets. For example, if you sell coffee online, you can target “coffee” as an interest. If you run a skin care business, you can target “beauty.” You can target users who have a history of interaction with TikTok content, such as liking and commenting.

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Then, TikTok will ask if you’d like to show TikTok ads on just TikTok or add placement on Pangle, which the ads manager refers to as a “Premium global publisher network.”

📚Learn more: How To Reach Your Target Audience: 8 Strategies

Step 6: Set your budget and schedule

Next, you’ll determine your daily budget, starting at a minimum of $5 per day or $70 for the lifetime of the campaign. You’ll then decide how long to run your campaign for. You can also select “No end date” to run your campaign indefinitely and stop it later on when you feel it’s done its job.

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Step 7: Create your ad

You’ve made it to the fun part of creating TikTok ads. On the next screen within the TikTok ads manager, you can either select one of your existing TikTok videos to run as a video ad or upload a new one that won’t appear on your regular TikTok feed.

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You’ll also be able to write a caption for your ad and create a call-to-action button, such as Shop Now, with a link to your website.

Here are some things to keep in mind for your ad:

  • Adhere to TikTok’s technical guidelines for vertical video ads.
  • Do not place text in the video that will be covered by the caption.
  • Authenticity is key on TikTok, so your ad should fit into the look and feel of other TikToks.

When in doubt, the best advice is to spend time on the app getting to know the culture and trends on TikTok to create a TikTok ad that blends in seamlessly. Scrolling your For You page will also bring up other ads to get a feel for how various brands are using the platform.

📚Learn more:

  • TikTok Marketing: How To Advertise on Tiktok (+Video)
  • TikTok for Ecommerce: How to Sell on TikTok
  • 8 Small Business TikTok Ideas to Grow Your Brand

Step 8: Submit

You did it! When you hit Submit, your TikTok ad will go into a review process before it goes live to the world. You’ve now created your first ad on TikTok and you’re ready to explore the impact the platform can have on your business.

As your ad runs, you’ll want to monitor your results to learn what works and what doesn’t, so you can optimize for your next campaign.

TikTok Ads case study: Parade

Parade makes affordable, sustainable underwear and bralettes in bold colors for millennial and Gen Z customers. Unsurprisingly, it’s taken a big bet on TikTok advertising.


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Parade’s TikTok ad campaign was executed by Darya Dziadzenka, a growth marketing manager at the company. Darya gave us some insight into how she ran the campaign, including how it set its goal and created the actual video ads, and some advice for budding TikTok marketers.

Parade tried a variety of goals for its campaign, including a mid-funnel approach that was simply optimized for getting a potential customer to initiate a checkout. But at the end of the day, Darya says conversion became their goal.

“It’s one of the strongest growth channels for us,” she says. “So the complete purchase was the conversion goal.”

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3 TikTok ads best practices (according to an expert)

The results of Parade’s success with TikTok ads were a set of best practice guidelines for others looking to get started with advertising on TikTok.

1. Delivery matters more than follower count

For the campaign, Darya focused on recruiting smaller influencers to star in Parade’s TikTok ads. “I find it not to be super important what the follower count is, but more so the delivery and if the creator feels authentic to the brand,” she says.

The benefit of that is the ads feel like any other fashion TikTok you might find on the app, so they blend in seamlessly when someone is scrolling. “The key thing to success on TikTok is making the content as organic to the platform as it can be,” Darya says.

That also meant incorporating humor into the TikTok ads to create a relatable brand voice. Parade chose the sounds or music for each video and gave each influencer a brief with guidance on what styles to model, but each star was able to lend their own flair to each ad. Again, it’s all in the name of keeping things authentic.

2. Mistakes are opportunities to learn

Darya says there were some stumbles along the way. At one point, they tried creating more editorial-style ads that you would normally associate with a fashion brand, with more calming music and less humor. But they didn’t perform well.

“They just didn’t scale as much as the trending fun sounds that feel more on brand and more aligned with what Gen Z wants to hear,” Darya says. “I think the sounds that have words in it play very well, because people are less likely to scroll past those.”

3. Authenticity reigns

Darya says that to make your ads work, you need to think like a creator. That means spending time on the app watching TikToks and interacting with content to understand what people like watching. Simply bringing over an ad that might work on another platform doesn’t cut it.

“Try to make ads that don’t sound like ads, but something that you would actually enjoy watching on TikTok yourself, and incorporate the message within that,” Darya says.

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Start advertising on TikTok today

Now that you know the basics of creating a TikTok ad campaign and have some great advice from Parade, you’re ready to start doing it yourself. Sign up for a business account to activate your TikTok ads manager account and you’re ready to get started making TikTok ads a regular part of your content strategy.

Remember that every marketing strategy will take some trial and error. Start small, review your metrics, and optimize as you go to create TikTok ads that will work for your brand.

TikTok Ads FAQ

How do TikTok ads work?

TikTok ads work by targeting viewers based on demographics, interests, and behaviors. Advertisers can create ads in the form of video, image, or hashtag challenges. The ads are then shown to the target audience in the form of sponsored videos, ads in the For You feed, hashtag challenges, or promoted trends. TikTok also allows advertisers to track their performance and make adjustments to their campaigns in real time.

How much are ads on TikTok?

The cost of ads on TikTok varies depending on the type of ad, targeting, budget, and other factors. You can set a daily or lifetime budget for your campaigns.

Is TikTok advertising worth it?

The answer to this question depends on the goals of your business. TikTok ads can be effective for reaching younger audiences, but it is important to conduct research to determine if this platform is the best fit for your business.

Additionally, it is important to carefully plan your TikTok ad campaigns and track your results to ensure that you are getting the most out of your ad spend. Within the TikTok ads manager, you can narrow down your audience to target only the TikTok users that resemble your target customer.

Are TikTok ads successful?

TikTok ads can be successful if used as part of a strategic marketing strategy. To maximize success, marketers should create ads that are creative and entertaining, and that target the right audience (you can select this audience in the TikTok ads manager). Additionally, having an optimized profile, engaging with followers, and using relevant hashtags can help to boost your TikTok advertising’s effectiveness.


How do I use TikTok ads in 2023? ›

How to create your first TikTok ad in 8 steps
  1. Step 1: Make sure you have a business account. ...
  2. Step 2: Turn on TikTok integration for your Shopify store. ...
  3. Step 3: Open the TikTok Ads Manager. ...
  4. Step 4: Set your advertising goal. ...
  5. Step 5: Select your audience. ...
  6. Step 6: Set your budget and schedule. ...
  7. Step 7: Create your ad.
Jun 13, 2023

Why did I just start getting TikTok ads? ›

The reason for this commercial overflow is Google's user-targeting advertising algorithm which, based on your search requests, serves you personalized stuff by apps like TikTok and others. The problem of intrusive advertising is common for all internet applications without exceptions.

Is TikTok advertising worth it? ›

TikTok Ads Can Offer Great Value

As of 2022, TikTok ads also have a $10 CPM (cost per thousand impressions), a $1 CPC (cost per click), and you must spend at least $500 for a single campaign. Compared to other social media platforms, TikTok is not an expensive advertising platform, but not the cheapest one either.

Can ads on TikTok be fake? ›

Promoted scam apps. TikTok contains fake accounts that may promote scam apps. These accounts try to convince you to download the app, which you may have to pay for, and you may end up with a virus on your device after installation. You could also be spammed with ads or malware that steals your data.

What format is TikTok ad 2023? ›

TikTok ad specs

Set yourself up for social media success by ensuring that your TikTok ad is the right size, shape and format. Here are the optimal specs for a TikTok video ad: Aspect ratio: 9:16, 1:1, or 16:9 (9:16 looks the best!) Minimum resolution: 540x960px, 640x640px, or 960x540px.

How much does TikTok pay in 2023? ›

The answer may disappoint you, but you can expect anywhere between $20 to $40 for one million views on TikTok. The income is sufficient when you get billions of views on your videos. For instance, if your video gets two billion views, you can expect anywhere between $80,000.

What happens if you don't pay TikTok ads? ›

6.2 In the event of non-payment by the due date, TikTok has the right, at its sole discretion, to suspend or cancel any Ad Services.

Can I stop getting TikTok ads? ›

​Go to the Campaign page in TikTok Ads Manager. ​Select the Campaign, Ad Group, or Ad tab. ​Select the On/Off switch button next to the campaigns, ad group, or ad you want to enable or disable.

How do I opt out of TikTok ads? ›

To review and adjust your ad preferences:
  1. In the TikTok app, tap Profile at the bottom.
  2. Tap the Menu button at the top.
  3. Tap Settings and privacy.
  4. Tap Ads.
  5. Tap How your ads are personalized and choose your ad preferences:

How much should I spend on TikTok ads? ›

TikTok ads start at $10 per CPM (cost per 1000 views). Also, they require you to spend a minimum of $500 on a campaign. So you aren't going to use formal TikTok ads for a cheap and cheerful viral marketing campaign.

What is the minimum budget for TikTok ads? ›

TikTok Ad Costs

Minimum Spend: TikTok requires a $500 minimum ad spend, with a minimum campaign level daily budget of $50, a minimum AdGroup level daily budget of $20. A Brand Takeover: TikTok will guarantee five million impressions with this advertising strategy.

What makes a good TikTok ad? ›

Structure your videos to hook viewers and inspire action

By grabbing users' attention, conveying value, and driving action, a strong content structure will guide your audience through your ad and keep them engaged.

What Cannot be advertised on TikTok? ›

You must not post Branded Content which promotes products or services from the following 🚫 Prohibited Industries. 🚫 Alcohol - Alcoholic beverages (wine, beer, spirits, etc.), alcohol clubs/subscription services, alcohol-making kits, or alcohol-sponsored events.

Does TikTok pay creators for ads? ›

In order to be eligible to make money from TikTok Pulse, your videos will need to hit the top 4% of all TikTok content. So they need to be aggressively viral. And if your video makes it there and is used for TikTok Pulse ads, you'll receive a payment notification in the first half of the following month.

Is buying things from TikTok ads safe? ›

Yes, shopping on TikTok is safe so long as you exercise caution. You can purchase items legitimately through TikTok shops, which are usually presented by influencers and other discounted products directly from manufacturers.

How often should I post on TikTok 2023? ›

TikTok recommends posting three times a day as this will increase your chances of reaching your audience at their most active time. Posting consistently at multiple best times can help you reach your target audience in different time zones.

Will TikTok still be popular in 2023? ›

The rising popularity of TikTok has made the platform one of the hottest marketing channels for businesses and brands. According to eMarketer, ad spending on TikTok is expected to reach $8.75 billion in 2023, up nearly 47% from 2022.

Is TikTok safe 2023? ›

In terms of privacy and security, it is not different from other social media like Facebook or Instagram. Since TikTok Security measures are quite comprehensive, using the app is secure for your device, and even payment methods are primarily protected.

How much does TikTok pay for $100? ›

According to reports from top influencers, TikTok pays around $0.02 and $0.04 for every 1,000 views. These are reports based on payments received through the TikTok Creator Fund. This is a program that TikTok introduced in 2021 in a bid to compensate content creators for creating content on the platform.

How much money is 100K views on TikTok? ›

How much money is 100K views on TikTok? TikTok pays approximately $3 for 100,000 views.

How much TikTok pays for 1 million followers? ›

How much money does 1 million TikTok followers make? TikTok creators with 1 million followers or more can expect to make an average of $1,500 per post for branded content. One creator, Jenn Leach, reported earning $88 for 1.6 million views, which works out to 6 cents per 1,000 views.

How do I promote my TikTok video without paying? ›

How to Promote TikTok Videos for Free
  1. Excite Viewers with High-Quality Content.
  2. Amplify Your Video Reach With Popular Hashtags.
  3. Post on TikTok at the Right Time.
  4. Run a TikTok Giveaway or Contest.
  5. Embed TikTok Videos in Your Blog Posts.
  6. Add Your Best Videos to Your Sidebar.
  7. Cross-Promote TikTok Videos on Other Social Networks.
May 19, 2023

Why are TikTok ads so expensive? ›

With the rapid growth of TikTok, the competition for ad space on the platform has increased, thus raising the cost of advertising. The good news is that TikTok offers a range of ad formats suitable for businesses with various budgets, such as in-feed ads, brand takeovers, and hashtag challenges.

How much does TikTok pay per 1,000 views? ›

As for the TikTok Creator Fund, you can earn between 2 and 4 cents for every 1,000 views. This means you might expect $20 to $40 after reaching a million views. Learn more about the TikTok Creator Fund here.

How long do TikTok ads last? ›

In-Feed Video Ad

In-Feed ads are up to 60 seconds long (although the optimal duration is only 15 seconds!), play with sound on, and look & feel like native content due to them having the same user interface as organic posts.

Why did my TikTok ads stop spending? ›

Conclusion. When your ads aren't spending, don't panic, TikTok is trying to help you before you waste any of your ad budget. Most likely the reason your ads aren't spending is a simple and easy fix such as not bidding enough or not allocating enough budget towards the campaign.

Why am I getting ads on my phone all of a sudden? ›

If ads randomly pop up on your phone, you find adware on your android, or your phone is pausing for no apparent reason, you could be a victim of Android adware. Especially common in the form of random pop ups on android phones, android adware can be particularly annoying.

How do I stop ads on my phone? ›

If you're seeing annoying notifications from a website, turn off the permission:
  1. On your Android phone or tablet, open the Chrome app .
  2. Go to a webpage.
  3. To the right of the address bar, tap More Info .
  4. Tap Site settings.
  5. Under "Permissions," tap Notifications. ...
  6. Turn the setting off.

How much is an average TikTok ad? ›

Similar to other social ad platforms, you can customize the amount you spend and personalize your bid strategy. Typically, advertisers on TikTok pay a median price of $1.00 for every click and a CPM (cost per 1,000 impressions) of $10.

How much should I charge for a TikTok video? ›

So, if you're ready to collaborate with some TikTokers, you should know how much it all costs. Roughly speaking, the average TikTok influencer pricing per post is: Nano-influencer: $4–$25. Micro-influencer: $50–$200.

How much are TikTok ads per day? ›

TikTok advertising prices start at $0.50 CPM and $0.02 cost per click. A minimum budget of $500 is required to spend on a campaign, with a minimum daily budget of $50 at the campaign level and a minimum of $20 per day at the ad group level.

How do I become successful with TikTok ads? ›

7 Steps to TikTok Advertising Success
  1. Get to Know TikTok Ads Manager. ...
  2. Use Creative Elements to Stand Out. ...
  3. Test Spark Ads. ...
  4. Test Different Targeting Options. ...
  5. Use Data to Leverage Hashtags Effectively. ...
  6. Create High-Quality Graphics. ...
  7. Keep Your CTAs Simple.

What is the best TikTok ad campaign? ›

#1: e.l.f.'s viral TikTok campaign drove 1 billion views in 6 days. Dubbed the most influential campaign on TikTok by AdWeek, California-based cosmetics brand e.l.f. went somewhere no other brand had gone by creating its own song instead of licensing a hit one.

What content is banned on TikTok? ›

Nudity, pornography, or sexually explicit content are not allowed on our platform. Any content that depicts or supports non-consensual sexual acts, the sharing of non-consensual intimate imagery, and adult sexual solicitation are strictly prohibited.

What content can get you banned on TikTok? ›

Post or promote content that depicts non-consensual sex acts such as rape or molestation. ༚ Post content that facilitates human trafficking. ༚ Post content that depicts real-world torture. ༚ Create or use another TikTok account to intentionally avoid restrictions or a permanent ban imposed on another account.

What are the rules for TikTok brands? ›

You may not use TikTok logos, icons, symbols, or designs, without our prior written permission. Additionally, you may not use names, logos, icons, symbols or designs of anyone without their permission.

Do TikTok ads perform well? ›

The short answer to this question is yes, advertising on TikTok is highly effective, particularly if your brand or business appeals to Generation Z.

How many followers do you need on TikTok to get paid? ›

Join TikTok's Creator Fund

As a creator, once you have at least 10,000 followers and at least 100,000 video views over the last 30 days, you have the potential to start earning money.

How can I make money from TikTok ads? ›

Let's go over eight of the most common ways users earn money on TikTok:
  1. Join the TikTok Creativity Program (formerly TikTok Creator Fund)
  2. Sell merch and other products to your fans.
  3. Go live and collect virtual gifts.
  4. Partner with TikTok influencers or other brands.
  5. Create in-feed ads with the TikTok ads manager.
May 31, 2023

How can you tell if someone is real on TikTok? ›

A verified badge is the blue check mark symbol that appears next to a TikTok user's account name in search results and on the profile. If an account does not have the verified badge next to the username but displays it somewhere else on the profile (such as the bio), it's not a verified account.

When to post on TikTok 2023? ›

Best times to post on TikTok in 2023 (in EST) According to a study by Influencer Marketing Hub, the best time to post on TikTok overall is on Tuesday at 9 a.m., Thursday at 12 a.m., and Friday at 5 a.m.

How do I enable TikTok ads? ›

How to set up ads on TikTok
  1. Step 1: Create your TikTok ad account. The first step is simple: start by creating an account on the TikTok Ads Manager. ...
  2. Step 2: Create and install the TikTok Pixel. ...
  3. Step 3: Create a new campaign. ...
  4. Step 4: Create an ad group. ...
  5. Step 5: Create a new ad. ...
  6. Step 6: Measure your ad performance.
Jun 22, 2022

How do I get access to TikTok ads? ›

How to Request Access to a TikTok Ad Account
  1. Log in to the TikTok Business Center account (you can use your normal TikTok credentials once you have a Business account set up)
  2. Go to Assets on the right-hand side.
  3. Click on Advertiser Accounts.
  4. You will see this screen where you select Request Access:
Apr 14, 2022

What is happening to TikTok in 2023? ›

Based on global research studies, we predict that three macro trend forces will shape TikTok in 2023: actionable entertainment, making space for joy, and community-built ideals.

How much does a verified TikTok account cost? ›

TikTok does not charge to get verified.

How do I pass TikTok verification? ›

How to Get Verified on TikTok in 2023: 8 Tips to Follow
  1. Ensure your profile is complete and up-to-date.
  2. Create quality content.
  3. Use relevant hashtags.
  4. Post consistently.
  5. Use trending Hashtags.
  6. Engage with your audience.
  7. Get verified on other social media platforms.
  8. Follow community guidelines.
Apr 1, 2023

What is the best time to post in 2023? ›

What Are The Best Times To Post On Social Media? Summary: The best times to post to social media in 2023 are 7:00 PM, 3:15 PM, and 8:41 AM in your target audience's time zone. The best hourlong periods to post on social media are 9:00 AM, 7:00 PM, and 10:00 AM in your target audience's time zone.

How many Tiktoks should you post a day? ›

How often you post can also affect how your content is distributed on the platform (TikTok recommends posting 1-4 times per day). To find a posting schedule that will please both the TikTok algorithm and your fans, keep a close eye on your performance until you find a frequency that works.

Do hashtags matter on TikTok? ›

Do hashtags work on TikTok? They certainly do! Just like on Twitter, Instagram, and other social media platforms, hashtags help users share and find content and join conversations about topics that interest them. TikTok users can build communities around hashtags, too.

Why are my TikTok ads not approved? ›

The promoted website does not function properly or contain information required by local regulations. For example, ads with the following issues with the promoted website would fail review: Websites that do not function properly or come up as a 404 page. Websites that are not mobile-friendly.

How much does a TikTok ad cost? ›

TikTok ads start at $10 per CPM (cost per 1000 views). Also, they require you to spend a minimum of $500 on a campaign.

How do I advertise on TikTok for free? ›

Set up a Promote video
  1. On your Promotions page, tap the video you'd like to promote. ...
  2. Choose a goal for promoting your video, then tap Next at the bottom.
  3. If you choose More website visits, you'll enter your website URL and choose an action button for your website (example: Learn More, Shop Now, or Sign Up).

How can I promote my TikTok for free? ›

How to Promote TikTok Videos for Free
  1. Excite Viewers with High-Quality Content.
  2. Amplify Your Video Reach With Popular Hashtags.
  3. Post on TikTok at the Right Time.
  4. Run a TikTok Giveaway or Contest.
  5. Embed TikTok Videos in Your Blog Posts.
  6. Add Your Best Videos to Your Sidebar.
  7. Cross-Promote TikTok Videos on Other Social Networks.
May 19, 2023

What is the difference between TikTok ads and promote? ›

The biggest difference between Promote and Spark Ads is that Sparks Ads lets you boost content that other TikTok users have created in addition to your own content.


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